Curtis is co-founder and Chief Marketing Officer of OhmConnect, a San Francisco, California based startup that pays consumers to save electricity during periods of peak usage. When electricity usage peaks, low efficiency, dirty power plants called peaker plants are fired up. OhmConnect notifies its users of an upcoming period of peak usage. The users voluntarily dial back their own usage and in return receive incentives in the form of cash and prizes. The coordinated effort of the OhmConnect customers allows the utility to keep the peaker plant powered down. OhmConnect acts as a virtual power plant.
Curtis has had an unorthodox career trajectory. He graduated from University of California Berkeley with a degree in Molecular and Cellular Biology, then went on to become a director of business development at a large ad agency. But ultimately, he found the world of advertising unfulfilling. Curtis says, "climate change is one of the defining and existential challenges of our generation". So he and co-founder Matt Duesterberg started OhmConnect to do their part to address this challenge.